How to use the social networks for building a brand of your company - Kopl.PRO

Be visible on Social networks

Visibility on social networks is crucial for brands looking to engage with their audience and build a strong online presence. With billions of users actively participating, platforms like Facebook, Instagram, Twitter, and LinkedIn offer unique opportunities for businesses to connect with potential customers. To enhance visibility, brands must create high-quality, shareable content that resonates with their target audience. Utilizing strategies like consistent posting, leveraging hashtags, and engaging with followers through comments and messages can significantly boost reach. Additionally, paid advertising options allow for targeted campaigns that increase visibility among specific demographics. Analytics tools can also provide insights into audience behavior, helping refine strategies for better engagement. Ultimately, maximizing visibility on social networks fosters brand loyalty and drives conversions.

Keep yourself visible not only at your website

Some of the existing social networks

In order to improve your visitors flow, you should also consider to create "business" page on social networks, simmillar to pages that, can be created on Facebook, Twitter, Reddit, Pinterest, Linked-In etc. Your business page is not only for setup of the automatic message bot, but also to create e.g. shop, that does not necessary requires, to pay to owner of such network some costs, when your customer purchase any goods from your catalogue. Only pain in this case is, that such social network will be still hiting the administrator of such business page, to propagate anything from social networks = ads.

When the business page is built, and sufficient enough of data, media, content and information details, feel free to go and ask your friends and pals, so they can become fans of such new "business" page. However in this case, be aware, that you can easily lost your friends and pals, if you flood them daily with unsolicated news with no use for them. I would say, that it is required to update every page (therefore also the social network one), but a post made once a week should be for new startup sufficient. Later on, once your branding and company grow up, you can increase the frequency, if the provided data, will be handy and useful for your business page fans. All of these activities should be as well as generaly in SEO organic (inorganic usualy recognized as Black Hat SEO).

Also consider the owners and developers of different social networks - because the Youtube.com portal is ran by Google, if you will generate some activity at youtube.com, it can help in better ranking at google.com to your website.

Facebook / Meta

Today's largest social network built by M. Zuckerberg. Used by young people for joining and sharing posts. Business page allows build also the shop and kind a expensive propagation compared to Twitter.

Twitter (now X)

Only short and tiny "Tweets" are being used on this network. Also URL and image is allowed. Also propagation is allowed, but ads are not such expensive like Facebook requires.

Major content at this social network are images related to some niche, which makes people interested easily finding those posts and images.

Linked In

Social network mostly used by people working in IT, as there are HRs and companies seeking new employees. Yet, still it can be used for joinin interesting employers.

Instagram

Instagram became most popular social media platforms for teens and young adults, especially in the US. Use of the app slowly drops off with age but stays consistent across both men and women, so if your customers are under 40, then Instagram can’t be ignored.

YouTube

YouTube seems to be second most popular search engine in the world today, right behind its parent company, Google. If your business could benefit from producing video tutorials or walkthroughs, product reviews or interviews, then this social media platform is a must for reaching them.

TikTok

Around 50% of TikTok’s audience is under the age of 35 in the US, with the majority of that audience concentrated amongst those between the ages of 16 to 24. On TikTok is winning following contents: entertaining, comedies and sometimes nonsensical short-form video content.

SnapChat

Snapchat still remains one of the most heavily used apps with the under 25 years of age. Most Snapchat users frequent the app in order to share updates and communicate with friends & family through disappearing images and short video messages.